I struggled with this myself and went out and tried to find a framework to apply systematically to get traction. It's become easier and easier to build a product and all failed startups have a product at the end of it and they're generally pretty good, they solve a problem, but what they don't know is how to get customers. At the same point I started investing, giving people money to start their companies, and they all struggled with the same thing - how to get traction. I was really happy because I started a bunch of projects that went into DuckDuckGo and it all led to "Traction". Gabriel: I did the startup thing right out of school in 2000 and in 2006 I sold my last company and started DuckDuckGo, a search engine, the year after. Jaime: I'm sure you've gotten this question a lot but can you give me an idea about why you wrote "Traction"? Because you?re a coder - a programmer kind of guy - and so is Justin, and yet you wrote a marketing and sales book, so give me the background on that. He co-authored it with my friend Justin Mares and I'm really excited to have him on the show today. He created a search engine called DuckDuckGo and he also co-authored a book called "Traction" which is all about getting the traction to get those first few customers as a startup. I'm Jaime Tardy and I am excited to have Gabriel Weinberg on the show. Real talk and real advice from real millionaires, with a sharp focus on you - the Eventual Millionaire. Transcript: Download Announcer: Welcome to the Eventual Millionaire podcast - with your host, Jaime Tardy. If you’re looking to take more long walks to the bank in 2015, you won’t want to miss this interview with Gabriel Weinberg where he lays out the roadmap to taking your biz from surviving to THRIVING.Ĭheck out for more info!įor more info on IFTTT go to /IFTTT There’s an art and science behind how to find quality customers ready and willing to pay for your product or services.
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